2008-07-29

I am a colossal pain in the ass.

Not for the sake of being annoying, but for the sake of making sure that any project that crosses my desk is mechanically and editorially sound.

My first boss in advertising, after having taught me mechanical paste-up and Mac-based layout, told me that I'd be most effective in my career if I learned how to do everyone else's job. I took that to heart. Over the last 16 years, I have participated on the account side and written/collaborated on copy. I'm not 100% expert in the other disciplines within an ad agency, but I'm sure-footed enough to know when something needs a course-correction—and I always fight for what's right. The problem is, I take it to extremes. I don't like losing a fight, especially when I feel like I'm having my hand forced by people who don't really know what the hell they're doing.

I grew up watching M*A*S*H, and Hawkeye Pierce is a hero of mine. He's always a smug smartass who people don't always seem to get, but they sure as hell want him in the operating room when they're in the shit. Captain Pierce, I salute you.

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